Having a strong web presence is crucial for any brand in today’s digital world. Unlike social media platforms like Facebook, Twitter, and Instagram, a website is something you fully control.

Think of social media as renting space on someone else's property; you can be asked to leave at any time. But a website? That's like owning your own land. It's a stable foundation where you can build your brand without the risk of sudden changes or loss of content.

While social media is great for visibility and engagement, it's your website that truly anchors your online presence. It’s a central hub where you drive traffic and share your unique story.