The global Augmented Reality and Virtual Reality (AR and VR) market size was valued at USD 31758.4 million in 2022 and is expected to expand at a CAGR of 38.12% during the forecast period, reaching USD 220496.0 million by 2028.
AR (Augmented Reality) adds digital images to the real world, like in smartphone games. VR (Virtual Reality) creates a totally new environment, like in VR headsets for gaming. Both make things more fun and interactive.
Disclaimer: The Tommy video is a sample of what can be done. BWW did not make it
VR can simulate real work situations for training, like flying a plane or surgery, without any risk.
Real Estate Tours
VR lets people tour houses or apartments from anywhere, like walking through them without really being there.
AR can show how furniture or clothes look in your home or on you before you buy them.
Companies can use AR for interactive Ads that let customers try products virtually.
Museum and Gallery Tours
VR can provide virtual tours of museums or art galleries, great for education or tourism.
Virtual Travel Experiences
VR can take you on a virtual tour to faraway places, like walking on the Great Wall of China, without leaving your home.
AR can show tourists what a place looks like in different seasons or times of day, helping them plan trips better.
Interactive Hotel Rooms
AR can make hotel rooms more fun, like seeing info about the hotel or local sights on the room walls.