Search Engine Optimization is vital to drive traffic to your website
Have you ever wondered why your business does not show up at the top of search engine results such as Google, Bing and Yahoo? Several businesses that rank high on the results list have specifically tailored their sites to be found by search engines – so when people use search engines to find out information or make purchasing decisions, they end up visiting these highly ranked sites. Simply put, the higher your website appears in the search engine results page, the more visitors you will receive.
The application of various strategies to improve your website’s search rankings is called ‘Search Engine Optimization’ (SEO), and includes several aspects ranging from on-page content optimization to quality link building. The ultimate goal of SEO is to help towards driving traffic to your website. It improves the quantity and quality of traffic directed to a website from search engines, which will eventually increase your business growth.
BENWORLDWIDE will help drive customers to your site
At BENWORLDWIDE we can make your website work for you. We will ensure that your website content and structure is relevant to users and search engines, and will help drive customers to your site. We will help you get noticed for all the right reasons, fight off competition and grab the attention of your potential customers. We understand that in order to attract customers, your website has to list at the top when a search is done for your service, and that regular visitors to your website are imperative for your business growth. With the correct internet marketing partner you can work towards the success of your site and thereby your business, which is what we will do for you.
The constantly evolving world of SEO
The world of SEO is constantly evolving – it is now more sophisticated and intricate than ever before. Companies can no longer rely on conventional SEO techniques that were acceptable a few years ago, which were based on acquiring links for site ranking. Google algorithm updates such as Panda, Penguin and Hummingbird now focus on quality of content with proper use of keywords and key phrases. In fact, company websites are now penalized or lose their rankings if they use ‘unnatural’ techniques such as content farms and spamming techniques including keyword stuffing, link schemes, content cloaking and intentional duplicate content to name a few.
Basically, Google will know if you are breaking any rules and will penalize your website accordingly. Therefore, in order for your company to grow online, you cannot take any chances with your SEO. By using BENWORLDWIDE, you will have a top SEO expert team that is up to date with the constantly evolving world of SEO to ensure that your company stands out from its competition at all times.
What can SEO do for your business?
SEO is a sound investment for your business future. The primary objective of SEO is to drive traffic to a website, sell products and services directly, generate leads and increase brand awareness. As search engines are the main resource in driving traffic to a website, SEO is an important component of any online marketing plan. With an effective all-round SEO strategy, your website and ultimately, your business will have improved rankings and growth.
- There are over 2.5 billion global internet users today, and 93% of online experiences start through search engines.
- Google accounts for 71% of global search engine market share.
- People depend on search engines to find information, services and products – 75% of internet users intend to purchase a product or service when using search engines.
- 70% of link search users prefer organic listings, rather than paid advertising.
- About 60% of all organic clicks go to the top three organic search results. In Google’s organic search results, the top listing receives 33% of traffic.
- Most users, 75% to be exact, do not scroll past the first search results page.
- In most cases users click on the top most links with the click-through rate dropping as the link ranks drop.
- Almost 60% of consumers use Google every month to find a reputable local business.
- SEO leads have a 15% close rate, compared to outbound leads such as print advertising or direct mail, which have a 2% close rate.
What we offer you
Our SEO strategies include various components, which are tailor made to your specific requirement, since each website, industry and target audience is unique. Some of the main areas we cover are:
Website Analysis and Technical Audits:
Our expert team analyses your website’s internal architecture and structure and provides recommendations to ensure that your pages are found easily and effectively by search engines and ultimately, customers. Our technical audits are useful to ensure that search engines can discover, crawl and index your website.
Competitive Analysis and Keyword Research:
We identify your potential SEO competitors and study their keywords and SEO strategies they use on their websites. We research the best performing keywords suitable for your industry and provide realistic forecasts of your market opportunity.
SEO Strategic Development and Ongoing Consultancy:
We help you correctly identify your SEO objectives and formulate a realistic overall strategy with you. We can provide support and guidance to in-house marketing teams or can be your complete SEO team, providing ongoing consultancy.
Our expert team has vast experience in reviewing backlink profiles and link audits. If your website has been penalized by Google algorithmic updates or has suffered from previous manual actions made in the past, we can help you recover your ranking.
Content Development, Optimization and Outreach:
Content is King in SEO – it is the most important component in SEO. We understand that the backbone of any online marketing campaign is creating compelling content with winning content strategies. In addition to creating and optimize content on your current web pages, our SEO outreach team will help connect your brand with key online influencers.
Monthly Link Building:
Nowadays link building consists of content marketing, PR and outreach to increase brand awareness. Linking is an invaluable SEO technique, and we will seek out related authoritative websites and content for linking opportunities.
Local Search Marketing:
Our team will boost your company’s visibility in local search results and increase organic results. This means that your listing will be ranked higher when someone in your area searches for the services you offer.
We understand just how important your online reputation is, and are able to suppress negative reviews and malicious content, which could damage your online image. We provide tailor made solutions to restore online reputations and constantly monitor several online platforms to ensure your brand image and online reputation is positive.
Analytics and Monthly Reporting:
We strongly believe in transparency and that you have a right to know what you are paying for. We will keep you informed of your website progress every month, so you can keep track of your SEO investment and the performance of the campaign.