iWriting™ (Web copywriting)

Writing effective content for a website demands a very different approach to that of preparing content for other media including print, publication and mails. The writing that is made for the web must be able to grab and hold the readers attention and be able to also get the desired results for your website. Selling a product or service at a commercial site or simply communicating new happenings at your personal website takes a sustained effort that includes special writing techniques and verbiage selection.

Your website text plays a definite role in establishing and growing your customer spread. Good text content will, without question, delight first-time visitors, encourage repeat customers and will drive in the customer acquisition and retention process.

What exactly is BWW’s ‘iwriting’? iwriting, in brief, includes the provision of vital textual content that has been specially crafted for increased marketability of your website.

Contents

Content writing for the web is a science in itself as we tend to only scan content on the web instead of reading word for word. The strategy our iwriters pursue ensure the following –

• Usage of simple and clear verbiage
Research indicates that reading from computer screens demands an extra effort from your eyes over reading printed matter. As such, the writing style must be easy to understand to help visitors absorb the material and intent of your website.

The BWW iWriting team will avoid jargon, complex sentence structures and make every effort to use shorter words to maximize the effectiveness of the text of the website.

• Less is more
Because of the tendency of web users to skim through instead of detailed reading, the information stated must be concise yet complete.

• Communicate clearly in paragraphs
By discussing only a single idea per paragraph, the visitor to your site will be able to effortlessly scan through each area and quickly get a gist of what the paragraph is about and move onto the next.

• Place primary content first (front-loading)
By placing important content first, as opposed to placing it in the middle or towards the end, scanning of contents is increased and helps the user decide efficiently and react accordingly.

• Headings and headlines
An attractive and strong headline at the top of the page will often make the difference between a page that is read or one that is ignored. Once the eye has been attracted, a good headline will catch the readers attention and lure him to the balance content.

• Stay in touch with the user’s goals
Make a call to action by placing attention grabbing words at the beginning of a phrase while keeping the user in control.

• State the factual
It is important not to assume that you have the audience’s undivided attention which makes it even more challenging to have a proper tone of voice. Being factual avoids starting off with questions.

• Establish trust
The web environment is a low trust area with a very short opportunity to make an impact. It is important to state your facts clearly without overselling.

• Use an active voice
By using an active instead of a passive voice, less mental activity is required and is more specific.
In addition to doing all of the above, BWW iwriters are experts at Search Engine Optimization (SEO) and understand just how to lay out the text, what to do and not to do in each web page to enable search engines to know exactly what your site is about. Without SEO, your site may never get located by search engines. BWW understands the rules in optimization and will never attempt to bend any rules for short term gains.

The World Wide Web, at present, has over 1600 search engines. Your website must be optimized, submitted and accepted by a maximum number of these search engines as possible. BWW iWriting program significantly improves SEO and gives your website maximum visiblity.

Allow our iwriting department to expertly handle and make the textual content of your website MORE effective.