Distribution dominates many discussions about the future of journalism on the web. Should newspapers charge for content? Should they link to each other? The list goes on. But at the same time, especially with the rise of social sites like Facebook, journalists now have a new range of free, easy-to-use tools to help them do [...]
“Help! My boss wants to be my my friend on Facebook” was exactly the text message I received from someone close to me early last week.
Career Limiting Move or A Platform To Build A Great Relationship? This young member of the Gen Y generation recently joined the workforce –and was experiencing the [...]
Although we’ve seen heavy adoption of social in the tech and consumer goods space, the impacts are far reaching. One industry that’s often overlooked –but could have the most impact is the luxury industry.
Their biggest challenge isn’t the usual like convincing management, measuring ROI, or coordinating your company but perhaps something more disruptive. Consumers [...]
Today at the Nokia World conference in Stuttgart, Facebook’s Director of Mobile, Henri Moissinac, announced that Facebook’s worldwide mobile audience just crossed 65 million active users. To put that in perspective, that’s nearly 25% of all of Facebook’s total worldwide reach – and four times as many people using Facebook Mobile than this time last [...]
Many companies want to start using Twitter to promote their brand and business, but don’t really know where to start. As most companies are starting to realize, Twitter is a great way to reinforce your brand, share news and important information, gather feedback , advertise and most importantly, start a dialogue with your customers and [...]
Earlier today, Facebook said it would be pushing out an updated version of its “Facebook Share” UI in order to to make it more “consistent with other forms of sharing on Facebook.” The most interesting part of the new share UI? New privacy controls.
Now, each time you use Facebook Share to post content to your [...]
We just published our third annual Social Technographics Profile in a document called "The Broad Reach of Social Technologies" . The author is Sean Corcoran, with help from out data expert Cynthia Pflaum. The data across North America, Europe, and Asia will be available later today.
Starting with the book "Groundswell" and continuing now for three [...]
# Spend at least as much time listening as you do broadcasting.
# It’s called “social media” for a reason. Be prepared to interact consistently.
# You can’t win the game focusing on the scoreboard. Focus on the game of engagement and the traffic will come.
# Losing followers is okay, [...]
Starbucks has been racking up accolades in the digital and social media space. As of July 23, the coffee chain surpassed Coca-Cola as the most popular brand on Facebook, with more than 3.6 million fans, per InsideFacebook.com, an independent blog that tracks the social networking site’s developments. It was also named the No. 1 [...]
Just like print media and even blog posts, Twitter should have a style guide. There are some tweets that I will never read because they just look plain ugly.
Many people tweet just for the sake of sharing what’s on their mind. But if you truly want to call attention to what you’re writing, especially [...]
There has been a lot of buzz lately about the how many empty or failed online communities litter the web. As with any hype-cycle, people run out to get or make the latest thing – in this case a social network or community – and often don’t think through what having one will be like. [...]
One of the top 10 questions in social media marketing asked is “How do we kick start our community?” This post aims at providing some resources for brands that are preparing their community strategy.
The old adage of the field of dreams isn’t true -if you build it–they won’t necessarily come. Brands must have a [...]
2009 Report is the Largest to Date With the Expansion of New Topics
STAMFORD, Conn., August 11, 2009 — Gartner, Inc. has examined the maturity of 1,650 technologies and trends in 79 technology, topic, and industry areas, and these findings have been published in “Gartner’s Hype Cycle Special Report for 2009." Each Hype Cycle provides a [...]
The distinction between traditional and innovative marketing will become significantly more pronounced as the socially driven online communities continue to gain momentum, according to a Forrester Research report released today. "The Future of the Social Web," by Jeremiah Owyang, a Forrester senior analyst, examines the monumental changes that have shaped — and will continue to [...]
Brands are pollinating the social web with easy-to-share features like Sharethis. As conversations splinter across the web, brands must prepare to aggregate those same conversations on their corporate website. As a result, the trusted conversations will centralize back on product pages. [Trusted conversations have fragmented to the social web --shifting the balance of [...]
AMD has released the ATI Radeon HD 4890 graphics card, driven by the world’s most powerful graphics processor. The newest addition to the award-winning ATI Radeon HD 4000 series boasts a whopping 1.36 TeraFLOPs of compute power, superior GDDR5 memory, and super-high engine clock speeds capable of nearly 1GHz.
The advanced design of the ATI [...]
In a shocking development for the enterprise IT industry, Oracle Corp. swooped in Monday and agreed to buy Sun Microsystems for an estimated $7.4 billion.
Sun’s courtship had previously been focused on IBM, which had launched talks with Sun over combining the two businesses, but which broke down earlier this month. The Oracle-Sun combination, meanwhile, [...]
SAN FRANCISCO (Dow Jones)–The breakdown of talks to acquire Sun Microsystems Inc. (JAVA) won’t significantly set back International Business Machines Corp.’s (IBM) position in its hardware, software or services markets, though a deal would have given it useful technologies.
Over the weekend, The Wall Street Journal reported that Sun’s board had rejected a formal offer [...]
